Homework

1) British Board of Film Classification

2)Ofcom

3)Independent Press Standards Organisation

4)Video standards council rating board

A postmodernist film is s film that challenges modern stereotypes, this would include the sidekick saving the hero.

The Lego Movie is a postmodernist film because it challenges stereotypes such as wildstyle having to save Emmet even though he is the hero and she is the sidekick.

The lego movie appeals to younger kids because its a family friendly film and they will recognise the characters an want to watch the movie. Parents would want to watch the movie because they could recognise the characters and also because Morgan Freeman is in the movie. Parents could want they kids to watch the movie because of the story line and the message behind the movie, and because it goes against modern stereotypes. Kids could want to watch the movie because the storyline is hero vs evil.




To advertise the lego movie they produce character specific posters that show who the voice actor is and what character they play. They also advertised the movie on ITV by doing the ad break all in lego. They also produced a trailer that included the most important moments n the movie to give the audience a taste of the movie. The lego movie used its voice actors to promote the movie on their social media.

The Lego TV advertising campaign was so successful because it was the first time something like that had ever happened in British TV history, also it was successful because it was seen by millions of families with children who might of been playing with Lego when the advert came on and kids who just generally like Lego would of seen it.

Synergy is when two or more thing small things come together to create a large affect.

The Lego Movie used synergy by releasing posters, billboards and other things that all build up to a bigger thing which is the movie.

A film company would want to release a game to tie in with the movie because when someone has just watched the movie and they want more they can just buy the game to carry on the experience and also so that they can make more money.


1.Entertainment – Viewers watch programmes for enjoyment.

Personal Identity - Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.

Integration and social interaction – the ability for media products to produce a topic of conversation between people. For example who is the best contestant on The X-factor who which was the best goal shown on Match of the day.

Escapism – Computer games and action films let viewers escape their real lives and imagine themselves in those situations

Escapism is reflected in the cover by the connotation of a different world that they can imagine themselves in that situation and live someone else life. The game provides entertainment to the person who is playing the game. The players can recognise the characters within the game. The players can socialise together by talking about the game and the levels and challenges.

The Lego movie doesn't generally follow the genre conventions of the hero vs villain genre, because the sidekick is having to save the main character a lot of the time which isn't 'normal'. The color pallet
mainly consists of blue and this color connotes stability which doesn't really fit the poster.

The title appeals to the target audience because its not just normal writing its also made out of Lego which fits the poster, the tagline appeals to the target audience because the quote is a message that is referenced throughout the whole movie. The main image appeals to the target audience because it shows all the characters including the less important characters that appeal to parts of the audience. The setting of the poster appeals to the target audience because there is a lot of action happening.

The Lego movie doesn't follow genre conventions, because the main character doesn't have any special powers throughout the movie and needs to get saved a lot. The target audience could like this because of the element of a normal person becoming more.

Media companies would use media sources such as TV to promote their campaign such as when the Lego Movie changed all the adverts into Lego which promoted their movie an this was the first time something like this has ever happened in British TV history. Also media companies would use celebrities to promote their campaign or in the Lego Movies case they would use their voice actors to promote the film on their social media platforms. As well as online things media companies would put up bill boards on the side of very busy roads to promote their campaign, they would put these bill boards where they know that there is a lot of traffic.



12-3-20 MOJO Magazine

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