Music Industry

The Music Industry                                     6-9-18

L/O: to identify and explain different music genres.
-Pop
-Rap
-Rock
-R and B
-Grime
-Jazz
-Musical Theatre
-Blues
-Reggae
-J Pop
-Country
-Hip Hop
-Dubstep
-Opera
-Disco
-Electro
-Drum and Bass
-Dance

What the stars look like?
Rock: Stereotypically they wear makeup mostly around the eyes and they wear gothic clothes.

Pop: Stereotypically they wear very glamorous clothes.

Dance: Stereotypically they wear fashionable clothes.

Country Music: Stereotypically Men often wear boots ,checked shirts and cowboy hats.

How the music sounds?
Rock: Its mostly electrical guitars and bass with usually one or more singers.

Pop: Pop is eclectic and borrows elements from other genres such as urban, rock, dance, latin and              
         country.

Dance: Dance music is mostly electronic with sound boards.

Country: Country music is mostly acoustic with guitars.

What ideas/themes do they sing about?

Pop: In pop singers mostly sing about emotions and relationships.

Rock: In Rock they mostly sing about death and the gothic genre.

Dance: In dance there mostly isn't much singing theres mostly just noises that are put together.

Country: In country they mostly sing about emotions

Grime Music:

Who is the target audience?
-16-25 year old males

Which magazine and radio stations feature this genre?
-Rinse FM, Heat FM, The Freeze FM.



Stormzy
Skepta


Music Magazines                                                               13/09/18
L/O: to explore the terminology and genres of popular music magazines.


Typography: The style, arrangement and appearance of the letters, numbers and symbols.
Layout: How something is presented. The arrangement of visual elements on a page.
Lexis: The language they use. The choice of words used.
Colour Palette: A range of colours they use to show different things. Choice of main colours used.
Mis-en-scene: The arrangement of everything that appears in the framing.

Pop music magazines:
In pop magazines the colour pallet is very bright. The magazine is played out with a main image and then lots of cover lines around the main image. All the shots are either from below the artists or level with the artist. The nam of the artist on the magazine is always in a 'funky' font.



Rock music magazines:
The colour pallet in most rock magazines very dark with red. The shot type is mostly from below or from above, the name of the artist or band is usually in an 'eerie' font. The magazine is played out with the main image of the band/artist and then theres a main cover lines and cover lines around it.


Rap/Hiphop music magazine:
The colour palette of the rap magazine is mostly bright however there are blacks and greys on the magazines. Most of the shots are close ups and from above or level. The layout of the magazine is a main image, a main cover line, cover lines and also there are plugs. The font that is used mostly rugged fonts however there is also professional fonts.


Music Magazines and Audience                                                  17-09-18
L/O: To identify and analyse a target audience using demographics and photographic.

Mix Mag-Dance Music

Target audience: 18-28 year old people who like to dance and like alcohol. Urban areas......

Identifying the Audience
-Gender
-Age
-Location
-Religion
-Interests/Hobbies
-Sexuality
-Class
-Existing or new audience
-Income
-Mass or Niche
-Values/ideology
-Personality
-Race

Demographics:
Age: 18-28
Gender: any
Location:urban areas
employment status: any

Physchographics:
Egoists
Explorer
Self actualisers
Innovators
The succeder






Genre and Target Audience                                                       20-9-18
L/O: to identify target audiences for a variety of music magazine genres and link to genre codes.
Age: 16-46
Gender: Any
Location: Urban and country
Employment Status: Any
People who commonly read this magazine are interested in rock. Or they could enjoy the arctic monkeys' music and want to watch them grow in the music industry.
















Age: 16-22
Gender:Mainly female
Location:Urban
Employment status:Unemployed
People who commonly read this magazine enjoy the deep side of pop music and want to investigate things in the media about certain artists.
















Age: 25-40
Gender:Male
Location:Country or Urban
Employment status: Employed
People who commonly read this are reformers so they don't care about other people judging them and only care about their only judgment. Also they are very socially aware. Artists are all male that reflect that majority of the target audience are male. Also they could be rebels because they can to fight the power and break the rules. It also has a masculine colour palette.

Age:17-27
Gender: Mainly male
Location: Urban
Employment status:Any
People who commonly read this magazine are egoists because they want to get the most pleasure out of life. Also they want to make money to boost their ego. There status also really matters so they could be aspirers and seekers.

Mojo Magazine

Genre: From classic and modern rock, folk, soul, country to reggae, electronic and         experimental.

Circulation figure: 79,345

Publisher: Emap

Target audience: Rock and classic rock lovers.

Examples of artists features: Arctic monkeys', The beatles and Bob Dillon

Price: £5.50

First published on the 15 of october 1993.

The Magazine Industry                                                     27-09-18
L/O: to explore the magazine industry ownership, regulation and revenue.

Conglomerate: A media conglomerate is a media group that owns many companies that involve in mass media.

Globalised: It operates all over the world instead of in just one country.

Diversify: Id the notion media companies expanding and branching out into different areas of the media industry.

Regulation: Media regulation is the control or guidance of mass media by governments and other bodies.

Revene: Revenue generation is complete amount of money that is generated during a specific time period.

Circulation:  Magazines circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates.

What's on TV: Time Inc
Radio times: Hubert Burda media
TV Choice: Bauer Media
Take a Break: Bauer Media
Good House Keeping: Hearst Communications
Cosmopolitan: Hearst Communications
BBC Gardener's World: Hubert Burda Media 

How many magazines does Bauer own?: 600

What two other UK music magazines does it publish?:Mojo and Q

How have they diversified the MOJO brand?: They have created MOJO 4music.com online to try to not lose money because everything is online now.

What other types of media companies does Bauer own?: They own TV channels, radio stations and online websites.

Which agencies regulate magazines?
Impress
Independent Press Standards Organisation
Bauer has joined IPSO

Magazines receive revenue in which four sources?
Magazine sales, Advertising, Events and product placement and endorsements.

Why do you think there has been a dramatic fall in print magazines sales over the last 10 years?
There has been a dramatic fall in print magazine sales because the internet as evolved a lot and a lot of the media is now on the internet and not many people by print copies of the magazine because you can get it for free on the internet.

How are the print companies responding to the fall in print magazines sales and advertising?
Print companies are responding to the fall in sales by putting the magazines online in websites and diversifying by starting events and other things other than magazines.


MOJO Magazine                                                                                              1-10-18
L/O: to explore and define the magazine's target audience        

-Award winning, high quality articles.
-New and old artists but they always have to be popular.
-Mix of all genres it just has to be quality music.
-Free CD if you buy the magazine.
-They feature all types of music.
-They are the world's largest UK magazine.
-'If you are featured in MOJO you matter'
- A magazine of high brand values an d integrity.
- Quality over popularity.

Weekly magazine target working class audience.
Quality monthly magazine target middle class audiences.
The most popular weekly and monthly magazines have predominantly female audiences.


MOJO Audience:
MOJO has a fairly small circulation of about 68,000and a readership of about 138,000. Its audience is more niche than those of Take A Break or Cosmopolitan which have readerships of well over 1 million.
Niche audience: a very specific target audience.
Demographic:68% male
Mean age: 42
ABC1 profile: 49%

The MOJO Reader:

A professional with high disposable income.

Child of the ‘70s. 

Continues to seek out the best in modern music. 

Frequent user of streaming services.

MOJO: Uses and Gratifications                                                                            4-10-18
L/O: To identify what audiences get out of music magazines.

Personal Identity:
-Music magazines often address the fandom of a specialised audience and reinforce the readers sense of being a fan of a particular genre of a music.
-Music magazines offer aspirational role models.
-They reinforce there value of authenticity and passion.

Social Interaction:
-People can talk about music and particular artist with there friends.
-MOJO have a 'mind blowers' section that offers things that people can talk about.
-MOJO has a regular division into what goes on, feature and other things.

Entertainment:
-Offer a range of entertainment, such as CDs and other free things.
-They can offer escape into a utopian world of stars, celebrity and pleasure.

Surveillance:
-They give you a sense of being in contact with the world of popular music.
-MOJO offers a section where they respond to the readers questions.
-MOJO recommend artists yo people of certain genres.

Cover Analysis                                                                                          11-10-18
L/O: to analyse the cover of a magazine, linking it to genre and audience.

Babyboomer: a person born in the years following the Second World War, when there was a       temporary marked increase in the birth rate.

Diversification:The process of varying products.

Audience Address: How the text speaks to the audience, and involves and influences them.

Discerning: Having or showing good judgement.

House Style: A company's preferred manner of presentation and layout of written material.



Dave Grohl: Lead singer of the Foo Fighters which are a rock band. He is an old artist
Lou Read: Lead guitarist of The Velvet Underground, they were a rock band. He is an old artist and died in 2013.
Nirvana: An american rock band formed by Kurt Cobain, they were a rock band. they are an old band.
Ian Dury: Lead singer of Ian Dury and the Block Heads which are a rock band.. He is an old artist.
Sparks: American rock and pop band. Formed in the 1970s. They are an old band.
Dave Gilmour: Member of the rock band Pink Floyd. They are an old band.
Cat Stevens: British song writer who produced rock and pop music. He is an old artist.
Elvis: American singer who produced folk music. He is and old artist who died in 1977.
All of the bands were massively influential and popular in the 70s and the 80s, because all of their audience were born in the late 40s and 50s so they would be teenagers.

-Mid Shot
-Dave Grohl
-White, yellow, black, red and grey
-Dave Grohl, Lou Read, Nirvana, Ian Dury, Sparks, Dave Gilmour, Cat Stevens, Elvis.
-MOJO Block Capitals. San-serif font.
-Block Capitals. Serif font.
-Reviews.
-Teen Spirit cd intertextual link to nirvana song
-Round the edged of the face of the artist.

MOJO Analysis                                                                                                     15-10-18
L/O: To analyse the cover of a magazine, linking it to genre and audience

-Mid Shot
 Dave looks very serious in the front cover of the magazine because it relates to the music fans who are also serious about music. Also it focuses the attention of the audience on the artist. On the front cover he looks very focused on the camera which could connote that he is also very focused on music, like the target audience.

-Dave Grohl
MOJO have put Dave Growl on the front cover because he is a well known artist in he rock community and they know that he appeals to the rock community. Also Dave Grohl is an artist that appeals to an older audience which happen to read MOJO.

-White, yellow, black, red and grey
MOJO have used this colour palette to create a welcoming front cover and also it relates to the rock fans. Blue is also used in the background to make the other colour in the cover stand out. Black is the main colour because it is related to rock which is the main genre of the magazine.

-Dave Grohl, Lou Read, Nirvana, Ian Dury, Sparks, Dave Gilmour, Cat Stevens, Elvis.
MOJO have included these artists because they are popular in their community even though some of them have past away or they have retired.They have used these artists because they relate  to the age of the target audience who are mostly baby boomers.

-MOJO Block Capitals. San-serif font.
They have used this font to make the front cover look sharp and to make it look futuristic. They have also done this to make it stand out to people who walk past it and they might stop and pick it up. Also the san-serif font is used to make the cover look professional and upfront at the same time.

-Block Capitals. Serif font.
This font is used to make the text stand out even though that it is small on the cover. Also they have made the words different colours to make it more appealing to the audience. They have used the serif font to make it stand out but not too much so that it take over the whole cover.

-Puff=Reviews.
This puff is included to make the magazine look popular. Also it stands out on the poster because of its coloured the audience could read it and pick it up because of its popularity.

-Teen Spirit cd intertextual link to nirvana song
They included this cd to attract more people and also it could just be a present for their audience who have stayed with them for along time. People could also pick up the magazine just for the cd.

-Typography=Round the edged of the face of the artist.

The text is around the artists face because its one of the first things you see when you look at the magazine and also the text is slanted to give it a groovy look.

DIRT                                                                                                          18-10-18

This font is used to make the text stand out even though that it is small on the cover. Also they have made the words different colours to make it more appealing to the audience. They have used the serif font to make it more appealing to the target audience, but not too much so that it take over the whole cover.

They have used this font to make the front cover look sharp and to make it look futuristic. They have also done this to make it more appealing to people who walk past it and they might stop and pick it up. Also the san-serif font is used to make the cover look professional and upfront at the same time.

Representation                                                                                           1-11-18

L/O: to explore the concept of representation in music magazine.

Stereotypes:
Teenagers-Lazy, moody, selfish
Men- Drink alcohol, fat, hairy, don't do anything around the house, show no emotion.
Americans- Fat, support baseball and basketball teams, all their food is bigger, they all have guns.
Lesbians- Short coloured hair, hate men and are all into sports.


Guitar- Shows is passion for music and also that he can play the guitar.
Expression- Shows that he is a very humble pop star.
Hair and clothes- Show that he is a very simple guy and isn't very extreme with his clothing like other pop stars, also his hair shows that he doesn't put much effort into his hair.
Tattoos- Tattoos are a form of art which could connote that he is a very artistic person.



Age- Middle aged 25-35 years old
Gender- Male
Ethnicity- white
Genre- Rap
Personality-Made to look very masculine and also he looks aggressive.
Genre Stereotypes- All the lyrics are about violence and all the artists are black males.

Representation                                                                                   5-11-18
L/O: to create a magazine cover showing an understanding of representation.


www: i have included all the necessary requirements.
           i have included a font.
           i have also added social media.
ebi: i could of change the colour of the background.
       i could of made it all the same font.
        i could of included stereotypes.

Music videos                                                                                                  15-11-18
L/O:  to research chosen case studies and how they are represented.

Performance: The artists are performing in the video such as singing.

Narrative: A music video with a story.

Concept: No performance or narrative normally animated or film sequence.

Illustration: What happening in the video matches what they are singing about.

Amplification: Some link to the video from the lyrics.

Disjuncture: No relation between the lyrics to the music video.

Music Video Research

1. Case study 3

2.
-Little Mix
-Black magic
-Pop
- May 21st 2015
-The song is about a group of unpopular students using magic to get revenge on a bully.
-Amplification
-4 students get pushed out the way at the start and then they get revenge on the girl by using magic they got from a book.
-Mikey Grand, Stefanie Michova.



Black Magic Lyrics

- The Vamps
-Somebody to you
-Pop
-May 18 2014
-One of the vamps falling in love with a girl.
-Illustration
-The video is about a young girl who spends time with her friends in the summer until they are joined by The Vamps, and their group's lead singer falls in love with the girl. 
-Demi Lovato



Vamps Somebody To You Lyrics


Media Language                                                                                                          22-11-18
L/O: to explore the use of media language in music videos


Thriller by Michael Jackson
In the music video there is a lot of film and there isn't much music, the music video is about halloween and a girl that he likes.  The zombies are used in the video to convey a spooky halloween theme. In the music video there is a narrative however the music video is more like a short film because it lasts 14 minutes, also it cost $500,000 to create the music video which was a very high budget at the time.



Perfect by Ed Sheeran
This music video is about Ed and his girlfriend, the music video has a narrative that is very clear. The music video has been edited so that a clear story can be seen throughout the whole video. The lyrics area all aimed towards his journey with the girl and his feelings.


Media Language in Music Videos                                                                                 29-11-18
L/O: to explore the use of media language in music videos.

Analyse the media language in the music videos. How are they similar/different.
-Camerawork-e.g. distinctive shots/camera movement.
-Editing-e.g. editing pace,effects, distinctive juxtapositions.
-Mise-en-scene-e.g. use of setting /location, lighting , costume.
-Performance soundtrack- use of diegetic sound or silence.
Narrative- e.g. montage or linear narrative.

Little Mix:
1) Yes, to the camera.
2) No because they are using magic.
3) The music video follows genre conventions because the colour pallet is bright which correlates with pop, and also they dance a lot in the video.
4) Diegetic sound is used to create a high school environment for the audience.
5) The editing correlates with the song so when they are making the potion the video changes to them on the floor in a  circle.
6)  The narrative is linear because as they progress through their high school dilemma the video progresses with them. 
7)  The camera smooth which means that it is controlled, which conveys a sense of professionalism.
8) The music video is saturated because there is a lot of colour and it isn't black and white.
9) The music video promotes courage, confidents and happiness and also social well being.
10) It follows conventions because the four girls are sexualised at the end because they are wearing short skirts and and cropped clothing.

The Vamps:
1) In the music video they perform to a group of girls and also to the camera. 
2) The video has a sense of naturalism because they are all wearing summery clothes that fit the summer vibes.
3) It follows genre conventions because the colour pallet is bright and also they use key instruments such as guitars.
4) No there isn't diegetic sound.
5) The editing match the pace of the song and follows the journey and no special effects are not used throughout the video.
6) The narrative is linear because the events all happen in a chronological order.
7) The camera work is controlled which makes it smooth.
8) The colour is saturated because there is a bright colour pallet.
9) It promotes social well being and also mental well being.
10) It follows conventions because there are summer vibes and they are dressed in summery clothing in most of the music video.

Representation in Music Video                                                                                   3-11-18
L/O: to explore and analyse the use of media language in chosen case studies

Little Mix:

The producers are suggesting that they were a small group and not many people liked them, and now they are very well known famous artists. Also at the start the have been made to look ugly and unpopular and then by the use of makeup they have become popular.
The producers have use bags and books as props to gain a sense of realism, an also it could suggest that the geeky kids have books and bags and the popular kids don't.
It is set in a school because its a natural setting that the audience can relate to, this could suggest that the artists are also normal people.
The music videos promote values such as friendship and social well being.
The producers have stereotyped the 4 girls by having them wear tight skirts and revealings tops, they have done because it connotes to the pop genre.

The Vamps:

The producers have them wearing shorts and t-shirts  because it connotes to their lifestyle and also the clothes that they are wearing give the audience summery vibes.
The producers have used the football in the video to show that they are energetic and sociable.
The video is set on a beach because it gives the producers the chance to work with different costumes/ outfits.
The music video promotes confidents and also friendship.
The producers have stereotypes the girls in the video by have=ing them wear bikinis and short shorts.

The Vamps:
1) Heterosexuality is assumed when love is covered.
2) To go out with your mates and socialise and are friends and do things that is out of your comfort zone.
3) That everyone is equal.
4) Gender is presented by the girls wearing revealings clothes and the guys trying to get the girls. Age is represented by the guys playing football and the girls wearing revealing clothes.

5) Disability is not represented in the ,music video.
6) The guys are on the beach, the girls are wearing revealing clothes, the guys are playing football.
7) The artists are represented as energetic, sporty guys.
8) The uk society is represented as that all guys like football.
9) Slick hair is shown as attractive in the video and revealing clothes are shown as attractive.
10) The video sends out a message to the audience to be confident.

Little Mix:
1) Heterosexuality is assumed when love is covered.
2)The video celebrates social well being and also going being around your friends.
3)Race is not represented
4) Gender is represented as girls trying to get the guys. Age is represented as all ages con do anything.
5) Disability is not represented.
6) The girls are wearing revealing clothes such as short skirts and revealing tops.

7) The artists are represented as nerdy at the start then they are popular.
8)  The UK society is represented as very stereotypical.
9) Revealing clothes are represented as attractive and also make up is seen as attractive.
10) The video gives out a message that anyone can over come anything.

Exam Practice                                                                                                           13-12-18
L/O: To review representation of videos and practice exam style question

Similarities:
-In both of the videos the colour palettes and tonal pallets are similar, real locations and natural light.
-Both costumes in the videos are both relatable to the demographic.
-The locations are common narratives in American teen it coms.

Differences:
-Vamps have a more exotic lifestyle and setting, contrasting to little mix high school lifestyle.
-The vamps have a heavily stylised, cinematic miss-en-scene of the title miss video with its use of CGI.

Representation similarities:
-Both see the tribe as a source of support, both videos are represented together.
-Both celebrate being young.

Representation differences:
-The vamps video is stereotypical of the male gaze and the female form as objectified.
-Little mix video also represents them as wanted to get the guy/ battle for attention.
-Vamps represent body types as young,thin and able bodied.
-The little mis video has a wider range of body types.

Exam practice:

Explain one way in which music videos use media language too differ from each other.
Refer to one example of contacting media language in tow music video you have studied to support your answer.

In the vamps music video i am explaining how they use mise-en-scen and in the little mix music video i am explaining on the rise-en-scene.

In the music video Somebody To you by the Vamps they use mine-en-scene to create a relatable environment for the audience, in the music video the Vamps are on a exotic beach and trying to get the girls, from this the audience can relate to the summer vibes the video is giving off.

The the music video Black Magic by Little Mix they use miss-en-scene to create a magical environment, in the music video the four girls are in a  high school trying to get attention from the guy, from this most teens can relate to the high school environment. the girls then use magic to get the guys attention.

The main differences between the videos are that the little mix video is more of a short film and the Vamps music video is more of a music video.

Exam Practise                                                                                                               10-1-19
L/O: to review representation of videos and practise exam style questions.



In the vamps music video i am explaining how they use mise-en-scen and in the little mix music video i am explaining on the rise-en-scene.

In the music video Somebody To you by the Vamps they use mine-en-scene to create a relatable environment for the audience, in the music video the Vamps are on a exotic beach and trying to get the girls, from this the audience can relate to the summer vibes the video is giving off.

The the music video Black Magic by Little Mix they use miss-en-scene to create a magical environment, in the music video the four girls are in a  high school trying to get attention from the guy, from this most teens can relate to the high school environment. the girls then use magic to get the guys attention.

The main differences between the videos are that the little mix video is more of a short film and the Vamps music video is more of a music video.

In the Vamps Somebody To You they use a very colourful colour pallet, they have done this to catch the audiences eye. Also the video is very saturated which makes certain things such as the drums and the props stand out.

In the Black Magic music video the colour pallet is very dark at the start which could connote to them maybe being bullied by the popular people, then near to the end of the video where they use the magic the colour pallet brightens because they have gotten over the bully.

Radio 1 Live Lounge                           
L/O: to research the radio industry and BBC radio 1

1) The BBC operate 10 radio stations, they are all radio stations that produce different content according to the station, the content they make are revolved around the genre of the station. All of the, have a target audience that enjoy the genre of the content.

2) They operate 40 regional radio stations.

3) They are funded by an annual television license fee,which is charged to British household companies.

4) Commercial radio stations.

5)
a) Pirate Fm
b)Kiss
c)Heart,
d)premier radio, christian radio
e)radio x, modern rock music
f)smooth extra, contemporary music

6) People can listen to radio 1 in the car, through a radio at home, online/ through there phone.

BBC Radio 1 Live Lounge                                                                                         14-1-19
L/O: to explore how BBC radio 1 meets its PSB remit and meets the needs of its target audience.

Public broadcasting includes radio, television and other electronic media outlets whose primary mission is public service. This means that it is not intended to make money instead it is intended to entertain the public. By being a PSB channel it means that thing such as the BBC have a strict guideline yo follow.

Radio 1
Aimed at 15-29 year olds, which means that they have to revolve their music and content around the trending themes within this age range. The language  of the presenters is restless and energetic, often using informal, everyday language that may include some slang and intertextual references to pop-culture.

Remit:
The remit of Radio 1 is to entertain and engage a broad range of young listeners. Its target audience is 15-29 year olds. Support emerging artists- especially those from the UK, and provide a platform for live music.

Radio 1 have met the remit because when on the home page there is a large variety of modern music that ranges from grime to pop music, which is targeted towards the younger generation. On the website they have used a bright modern colour pallet which attracts the eyes of the younger generation. Radio 1 has used the pictures on the website because they are made to look interesting to the modern eye. On the Radio 1 website they have a lot of content that ranges from podcasts to live music, this is because they have to meet the remit so that means they have to produce content that engages a broad range of young listeners. The remit says that they have to support the emerging artists and this is shown on the website where there is up coming artists that don't have a large following and they are promoting there music to the audience. Radio 1 has provided a platform for live music via live lounge, where they give a platform for upcoming artists to perform live to a large audience that could show an interest in the music.



Convergence
The merging of previously distinct media technologies and media forms due to digitisation and computer networking.

By being able to access the live lounge via VEVO, the BBC gets a larger audience, they gain publicity, they get money. The advantage for VEVO is that they gain money form the license fee, they will gain a larger audience. The advantage for the audience is that they have more platforms to view the content, there is no time limit to how long the video is available.

Exclusive content that is only available on the live lounge link, interactive audience people can send in questions. The audience has a choice in how they watch and listen to the show and what is in it


Regulation                                                                                                                    17-1-19
L/O: to explore how the BBC is regulated

The radio industry is regulated by Ofcom, who also covers the TV industry. Ofcom's duty is to examine complaints made against radio stations, to determine if the broadcasting code has been breached.

Ofcom's Role
-Ensuring the optimal use of the electro-magnetic spectrum.
-Ensuring a wide range of TV and radio services of high quality and appeal.
-Maintaining plurality in the provision of broadcasting.
-Applying adequate protection for audiences against unfairness or the infringement privacy.
-Ensuring that a wide range of electronic communications services - including high speed data services - is available throughput the United Kingdom.
- Applying adequate protection for audiences against offensive or harmful material.

Plurality: ensuring there is a diversity of viewpoints available and consumed across and within media enterprises.

-Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast.
-In the provision of services, broadcasters must take all reasonable steps to protect people under eighteen.
-Children must also be protected in the form of appropriate scheduling ensuring that they are not privy to material that is unsuitable for them.

Appropriate scheduling means that the broadcasting channel put different shows on at different time such as graphic content after a certain time such as 9:30 in the afternoon, and maybe cartoons just after school finishes.

The show is about classical music, it will run 5 days a week on the weekdays. It will include classical music and also question and answers.It will be broadcasted from An area that has a high population of the older generation, such as London, Spain and France.We would have to be aware of  the standard midday rules set by Ofcom, and it must be family friendly so if a kid watches it, it won't be full of graphic content.The target audience is 45-70 year olds. Male and Female.We would broadcast from 9am to 3pm, because the older generation tend to get up quite early in the morning and we don't want the radio station to go on all day. We would advertise this program on the radio and also before the news programs in the morning.



I have chosen this design because it has a blend of colours that connote to youth and also colours that connote to old age. Also it catches the eye when you see it because of the colour pallet. Swell the name fits the radios purpose.


Live Lounge                                                                                                       24-1-19
L/O: to analyse the structure of the Live Lounge and the audience appeal.

-Live music series that is hosted on BBC Radio 1 and BBC radio 1 extra by Clara Amfo. 1Xtra is hosted by DJ Ace.

-The benefit of hosting 2 channels is that there is a more niche audience or enabling a wider audience for a band.

Clara Amfo
-She attended St. Mary's University College, Twickenham. She graduated with a degree in media arts with professional and creative writing. Her first job following university was with Nickelodeon as a radio presenter.

-Glamour Award for Radio Personality

-Radio host known as the host of The Official Chart show on BBC 1 radio. She also took over as host of the mid-morning show, the home of the Live Lounge.

DJ Ace
-Sony Radio Academy Award 
-Studied at the Brit school in London
-In 2014/15 he was a house/Hip Hop resident DJ for Capricorn FM every Saturday and Sunday on the (Midnight Groove show).In 2016 he was a resident DJ on the PartyTimeShow
-He currently hosts BBC 1 Xtra.

1) This content appeals to the audience because the content is targeted towards the audience, and also          
they have a very large variety of music, which connotes to a wider audience.

2) It is different because they play live music, unlike the majority of other radio station/shows. Also they cover a lot of upcoming bands as well as main stream stars.

Convergence


You can access a lot of stuff such as weather, news sport and the live lounge it self.

Ariana Grande, Benji B and Benko and friends.

Live Lounge                                                                                                                   31-1-19

L/O: to create an effective logo considering audience and purpose