L/O: To research music video terminology and choose case studies.
-Narrative = A narrative music video follows a story.
-Performance = Performance based music video shows the artist/band performing, although they don't have to move or dance. If they are singing or playing their instruments then it is a performance video.
-Performance Montage = Different clips of the artist performing in the music video.
-Concept = This type of music video often has no link between the artist and the music video.
-Narrative Illustration = The music video represents the literal words being sung.
-Narrative Amplification = Amplification is second. They may use both performance and narrative, connotations of the meanings.
-Narrative Disjuncture = It ignores the genre and creates a new meaning.
Music Video Research 5-2-18
Hallelujah By Logic
Hip Hop/Rap
Released 2017
The song is about the artists take on the world.
It is a concept music video. The whole music video is just a picture of people having a feast.
No one other then the artist features in the video.
Normally the artist is represented as a rapper,
in the video the artist is represented as a soulful rapper.
Genre: Rap
What is it about: Being the best at rapping.
What are we doing: The floss and dabbing, making a unserious version.
Location: Bodmin College.
Props: backpack, non school uniform.
Equipment: Camera
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