Uses and Gratification

Blumler and Katz researched how and why people select certain media products over others.

They came up with four main uses:

Entertainment: offers a distraction from the world, because it is fun to play.

Personal Identity: helps us consider morals, lets us relate to something such as Emmet.

Relationships: Lets us enjoy the game and feel like we are in the story as the character. Also if they             

                        play the game they can talk to others people about it and socialise.

Information: lets us find out more about the film that we didn't know through an interactive game.

                      We can learn things from the game such as to never give up.