Lego Movie Teaser Posters.
They released over 20 teaser poster of the characters in the movie. They have done this to appeal to the secondary audience which are adults because they could recognise a character from a mother movie that they have watched from there childhood.
Stereotypes
The lego movie used stereotypes because when the audience watch the movie they are familiar with things in the movie such as the jokes. Also in films stereotypes such as a big bulky guy in an action film is usually the hero and it is a role model to children.
In the lego movie they reverse the gender stereotypes so Emmet is the damsel in distress and Wildstyle is the hero that needs to save/help him. Emmet however also fits the gender stereotype because he is in a construction outfit, and Wildstyle fits the gender stereotype because she has lipstick on and her eyebrows are done.
Analyse how The Lego Movie posters use stereotypes to create representations that appeal to the film's target audience and are easily understood
The Lego Movie uses stereotypes to create representations.
In the Lego Movie teaser poster of Lord Business, he is stereotyped as a villain because he has an angry facial expression and he is coloured in red and black which is the usual villain colour scheme.
Also in the poster of Emmet he is stereotyped because he is a man so he is in a construction suit, however he is supposed to be the hero but his facial expression is showing that he is scared or shocked.
These posters appeal to the audience because they are colourful and they show the characters that the kids like such as batman and superman because they are characters that they look up to and the kids want to be the characters. Also the parents will see that the movie is a hero vs villain type of movie and they would understand the diversity of the movie because the Lego Movie doesn't use gender stereotypes.
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