Lego Movie Video Game

L/O: to explain how vertical integration benefits companies; to analyse using Uses and Gratification
         theory

Lego Game

5 examples of recent film/video game releases

-Spiderman
-Batman
-Warcraft
-Wreck It Ralph
-Star Wars

Companies Release tie-in video games alongside the game so they can get some more money, and its also so they can promote the movie.
-Maximises Profit
-Familiarity
-Extends the pleasure of the film
-The game promotes the film.

The lego movie charges £17.99 for the lego movie game and this helps them get a bit more money and also this game advertises the movie.
The lego movie game also when played the player will be familiar with the characters.
If the player has already watched the film and wants more the game could be an extension and add more to the movie.